{"product_id":"guatemala-la-morena-huehuetenango-shb-ep","title":"GUATEMALA LA MORENA HUEHUETENANGO SHB EP","description":"\u003ch1\u003e\u003cspan\u003eTasting Notes\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFLAVOR:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark Chocolate • Caramel • Blackberry • Vanilla\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBODY:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eACIDITY:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePROCESS:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Washed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 12 oz\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Huehuetenango, Guatemala\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVarieties:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bourbon • Caturra • Catuai\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eOrigin Notes\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eGuatemala La Morena | Huehuetenango\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich chocolate and caramel meet ripe blackberry and soft vanilla in this beautifully balanced coffee from the mountains of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHuehuetenango, Guatemala\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBut there's more behind this coffee than what's in the cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLa Morena was created to connect women coffee producers directly to the global specialty coffee market. What began as a small project involving just four women and roughly 2,000 pounds of coffee has grown into a program working with hundreds of women farmers across Guatemala.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a coffee that's both approachable and complex—with a story every bit as meaningful as its flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eLa Morena | Coffee Grown By Women\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Morena program\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e began in 2016 with a straightforward goal: create greater access to the global coffee supply chain for women coffee farmers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe program started with four members of the International Women's Coffee Alliance and a tiny shipment of just 32 boxes of green coffee. Roasters quickly embraced the coffee, and that first lot sold out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBy 2023, the program had grown to work with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emore than 800 women farmers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e throughout the coffee-growing regions of Huehuetenango and Baja Verapaz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eToday, La Morena provides a platform for women producers to bring their coffees to the specialty market while helping address gender inequality within the coffee industry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor us, it's a reminder that knowing where your coffee comes from isn't only about geography. It's also about knowing the people who grow it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHuehuetenango | Coffee From The Mountains\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHuehuetenango—pronounced \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eway-way-teh-NAN-go\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e—is one of Guatemala's most distinctive coffee-growing regions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLocated in the country's remote western highlands, its mountains create elevations that can reach approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e6,500 feet (2,000 meters)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The region's relatively dry, frost-free climate allows coffee to thrive at elevations where growing conditions might otherwise become difficult.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMany farms are located in areas so remote that producers traditionally operate their own small processing mills, often using water from the region's numerous rivers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose high elevations and unique microclimates help create coffees known for their body, sweetness, and vibrant fruit character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWashed Processing | Clarity In The Cup\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis coffee is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewashed processed\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a method designed to remove the coffee cherry's fruit before the beans are dried.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBy reducing the amount of time the bean spends drying inside the fruit, washed processing tends to highlight the coffee itself—its variety, growing conditions, acidity, and natural flavor characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor this La Morena lot, that translates into a clean, balanced cup where dark chocolate and caramel provide a rich foundation while blackberry adds fruit character and vanilla brings a soft sweetness to the finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's complex enough to explore but approachable enough to become an everyday favorite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eBourbon, Caturra \u0026amp; Catuai\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis coffee brings together three Arabica varieties widely cultivated throughout Latin America: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBourbon, Caturra, and Catuai\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRather than tasting like three separate coffees, the varieties work together to create a balanced cup with sweetness, structure, and complexity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCombined with Huehuetenango's elevation and washed processing, they help create the layered experience we find in this coffee—from familiar chocolate and caramel to blackberry and subtle vanilla.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eGuatemala | Shaped By Mountains \u0026amp; Volcanoes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCoffee and geography are deeply connected in Guatemala.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe country's dramatic landscape was shaped by extensive volcanic activity, leaving behind mountain ranges, fertile soils, and numerous microclimates that provide exceptional conditions for coffee cultivation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose differences in elevation, rainfall, temperature, and soil allow Guatemala to produce remarkably diverse coffees from one growing region to another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHuehuetenango stands apart because of its remote mountain environment and high elevations, creating coffees with a distinctive combination of sweetness, body, and acidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWhy You'll Love This Coffee\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you're looking for a single-origin coffee that's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eeasy to enjoy but still gives you something new to discover\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Guatemala La Morena is an excellent choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDark chocolate and caramel make the first sip immediately familiar. As the coffee develops, blackberry introduces a gentle fruitiness while vanilla creates a soft, sweet finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts medium body and balanced acidity make it especially approachable for someone beginning to explore specialty coffee, while its origin, varieties, processing, and producer story provide plenty for experienced coffee drinkers to appreciate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd with every cup comes the story of the women farmers behind La Morena—a program demonstrating how exceptional coffee can create opportunities far beyond the cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003eWhat is the La Morena program?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLa Morena was created in 2016 to provide women coffee farmers with greater access to the global coffee supply chain. What began with four women producers has grown into a program working with hundreds of women farmers throughout Guatemala.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat does \"SHB EP\" mean?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSHB\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e stands for \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStrictly Hard Bean\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, a classification associated with coffee grown at higher elevations. Slower maturation at elevation can produce denser coffee beans. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEP\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, or \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEuropean Preparation\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, refers to additional sorting of the green coffee to remove defects before export.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes blackberry mean this coffee is flavored?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Nothing is added to create the tasting notes. Blackberry, chocolate, caramel, and vanilla describe flavors and aromas naturally present in the roasted coffee. Think of them the same way people describe fruit, spice, or chocolate notes in wine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat does washed coffee taste like?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWashed coffees are often prized for their \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eclean, clear flavor profiles\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. In this coffee, the washed process helps keep the blackberry and vanilla distinct while maintaining the chocolate and caramel sweetness underneath.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's the best way to brew Guatemala La Morena?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is an exceptionally versatile coffee. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePour-over and Chemex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e will emphasize its blackberry and vanilla characteristics, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edrip and AeroPress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provide a balanced combination of chocolate, caramel, and fruit. A \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFrench press\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e can emphasize more of its body and rich chocolate character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhichever method you choose, try tasting the coffee again after it has cooled for several minutes. That's often when the blackberry and vanilla notes become easier to recognize.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hill Tree Roastery LLC","offers":[{"title":"Whole Bean","offer_id":48611872964830,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ground","offer_id":48611872997598,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2572\/0262\/files\/HillTreeRoasteryGUATEMALALAMORENAHUEHUETENANGO.png?v=1787064782","url":"https:\/\/hilltreeroastery.com\/products\/guatemala-la-morena-huehuetenango-shb-ep","provider":"Hill Tree Roastery LLC","version":"1.0","type":"link"}